He must be aware of the basic matters regarding composition and layout.A well-made leaflet will certainly have a better effect than a short, ugly one. A lot also depends on the printing house and the selection of paper and the type of printing. A leaflet looks better on shiny and smooth paper than on a torn parchment. The type of paint and the method of printing is also not insignificant, and its selection is best entrusted to a specialist in this topic or to pass on a printing company that has extensive experience with each type of orders.
Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible.
But these are REALLY important, not some literature for the mob.
Well, because the mob was quite illiterate at the time.Then also such fiction was printed, meaning for the reading of the book. Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ...
Well, really everything.
Well, who would prohibit the rich? .